Speaker Spotlight – Shauna Mackenzie

Shauna Mackenzie

If you’ve ever whipped out your credit card to pay for access to an e-course or members-only academy, there’s a good chance you paid for a product powered by WordPress.

Most of the companies behind content-based promotions aren’t large corporate brands, but rather resourceful small businesses: Entrepreneurs like Shauna Mackenzie who leverage WordPress to generate passive revenue streams.

Originally an image consultant by trade, Shauna’s now a professional content creator whose strategies regularly convince individuals to pay as much as $2,000 for a single certification program.

Shauna’s successfully created web-based courses, subscription sites, interactive learning tools and affiliate programs. All built on WordPress. And all highly profitable. So profitable, in fact, that she recently hired a Best Kept Self™ team to manage the consulting arm of her (newly rebranded) business while she focuses 100% on content-based income streams.

At WordCamp Charleston, Shauna will share the tools she’s used and tips she’s learned along the way. Join her as she shows how you, too, can Package your Expertise into Profitable Content-Based Products.

Connect with Shauna at @MsShaunaMack.